Univega Serial Number Year Guide
Determine the model year with the first two characters of the serial number. For example, if the serial number begins with 99 the model year is 1999.
Univega is a brand of bicycles, created during the of the 1970s by Ben Lawee (1926–2002), who founded Lawee Inc. To design, specify, and import bicycles initially manufactured in Italy by, and subsequently in Japan. Prior to creating the Univega brand, Lawee had been the importer of bicycles in the U.S.
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And had created the in Italy. His Bertoni brand appeared after the creation of Univega.
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Lawee marketed the Univega brand using the taglines 'Discover the difference' and 'Ride it your way' and began marketing their Alpina series of mountain bikes in the early 1980s. In 1985 Lawee moved Univega Headquarters to Signal Hill California in his new building designed by Randy Morris and Brian Corntassel of Phelps Morris Architects, Long Beach, CA. Univega now had a competitive look that would last another 11 years of success. Univega competed in the U.S. With domestic and European bicycle manufacturers including,, and — as well as other Japanese manufacturers including,,,,,. Bikes manufactured in Japan succeeded in the U.S. Market until in the late 1980s made them less competitive, which led companies to source bicycles from Taiwan.